THE ARTIFACTS OF IMPERMANENCE: BOUCHERON’S MOST PHILOSOPHICAL COLLECTION YET

In an age of instant gratification, in an industry built on the illusion of permanence, Boucheron, under the creative direction of Claire Choisne, is staging a quiet and powerful revolution. While the world races toward automation, Boucheron dares to do the opposite: stop, think, dream, and make by hand.
From the Maison’s Place Vendôme atelier, time is the medium itself. Every piece in Boucheron’s high jewelry collections carries a message: in a world that accelerates, the true luxury is taking your time.